In 2018, Cecilia Cheung launched her new personal brand, SeeCeciStreet.
 

Cecilia has traveled extensively around the globe and collaborated with numerous international designers and fashion magazines. Having worn and accessorized with thousands of luxury fashion items, she possesses a unique personal experience with fashion, travel, and lifestyle. Through SeeCeciStreet, she aims to integrate her style, design preferences, and life experiences into her products, presenting them to the public.
 

The concept of the brand originated in 2016 when Cecilia first designed a necklace for herself, which was met with acclaim from all walks of life. This inspired her to conceive the idea of creating her own brand, with the necklace design becoming an emblematic part of today's brand collection. She blends her artistic creations and design concepts with her personal tastes in fashion and lifestyle, such as her love for sports, to craft the SeeCeciStreet product line. The essence of SeeCeciStreet is to present Cecilia not just as a celebrity known on-screen but as someone who is approachable, casual, and authentically stylish.
 

Furthermore, Cecilia collaborates with various international brands and entities to diversify the fashion items offered by SeeCeciStreet. The product range of SeeCeciStreet embodies Cecilia Cheung's personal style and taste and is shared with people worldwide through online shopping.